Pixel Pour Brewing Company is a craft beer company focusing on beer inspired by digital art and online trends. To align with their new brand identity from their rebranding, I designed a new logo and a set of labels inspired by digital art and gaming culture to promote their newly released three flavor series of beer. Using a visual system created through bold pixel graphics, bright color palettes, and playful fruit elements each label has their own personality while still feeling connected to the series creating a fun and visually engaging experience.
